Brand Strategy
Brand Identity
Creative Direction
Web Design
Merch
Bringing together PHNX Media and PHNX Agency under one unified name: PHNX Studio. While the work had grown in quality and scope, the brand no longer reflected that standard. The existing identity felt outdated, and too focused on real estate, failing to capture the studio’s full creative capabilities across industries. Another key ambition was to highlight the people behind the work celebrating the talent and personality of the team, not just the studio name.
A new identity to mark the rebirth of PHNX Studio, unifying their full offering across video, photography, branding, and web.
The new brand brings together the full scope of the studio’s offering with a sleek, confident visual system. The tone of voice is cheeky but sharp, helping the studio stand out in a competitive space. The result is a brand that feels both elevated and fun celebrating the talented team behind the scenes and the diverse, creative work they produce.
Photo & Video: PHNX Media
Work done at PHNX Agency