Hawk | Brand identity for a full-fledged creative studio

Services

Brand Strategy
Brand Identity
Creative Direction

The challenge

To develop a distinctive visual identity for the launch of Heather Hawkins’ design studio. As an artist, Heather wanted to differentiate her personal art brand from her new studio brand, positioning the studio as a full-fledged creative business to enhance credibility and attract broader opportunities.

The solution

A bold and edgy brand that reflects Heather’s creative edge. At the centre, a custom, handcrafted ‘H’ icon inspired by her own lettering style, paired with a clean, confident visual system that balances artistic personality with studio professionalism.