Sofari | Squeaky clean with a side of sass

Services

Brand Strategy
Brand Identity
Creative Direction

The challenge

Sofari’s brand felt generic, lacked cohesion, and didn’t reflect the cheeky, approachable nature of his founder Zissis. While he aimed to break away from the typical cleaning company mould, the absence of a strategic foundation meant the brand lacked clarity and punch. The challenge was to channel his humour and energy into a distinctive identity that could cut through the noise.

The solution

A bold, playful identity full of colour, character, and attitude. We kept some of the brand’s original colours (the light blue and light green) but by injecting vibrant tones, witty language, and a tongue-in-cheek tagline—We don’t play dirty—we reimagined the brand to feel fresh, fearless, and unmistakably human.